What's in the course?
Answers to the key questions that interest everyone who promotes their project on the Internet:
- what have competitors already done?
- what budgets do they invest in advertising?
- how to evaluate the result of promotion?
- how to stop counting clicks and get to the money?
- Who is the visitor who will not just visit the site, but will actually make a conversion?
- What channels are most effective at different stages of decision making?
- How to form a media plan advertising campaign and determine the advertising budget?
Answers to these and many other questions - in the course! And also checklists, selections, screencasts and other useful materials!
The course will help you to systematize everything you do on the Internet, to form the mission of your own company, to choose the right channels, to study the tools you will work with, to analyze the result, to look at competitors, to fill out the draft and to form a full-fledged strategy to promote your business on the Internet.
Who this course is for:
Those wishing to pursue an online career
Marketers
Entrepreneurs
Internet marketers
What you will learn
Build an online marketing strategy for your project in 2023
Increase sales with online marketing tools
Understand the fundamental principles of internet marketing
7 steps to building a digital strategy
Conduct competitive analysis
Work with analytics tools
Properly create a portrait of the target audience
Find effective traffic tools in your niche.
Course content 7 sections - 28 lectures - Total duration 2 hours 15 minutes
Internet marketing strategy and why does a business need it? Competitive Analysis How to measure results and why analytics helps. Personas - studying the client Media planning and budgeting - a strategic process Optimization Q and A BONUS | 4 lectures - 14 min 6 lectures - 37 min 7 lectures - 42 min 5 lectures - 28 min 3 lectures - 7 min 2 lectures - 6 min 1 lecture - 1 min |