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will this course give you? After taking this course, you will learn how to work with web analytics data and extract maximum useful information from it. You will be able to properly evaluate the effectiveness of advertising campaigns and will make optimal use of your advertising budget. You will learn how to manage your marketing with data and use it to increase the profit of your business. What will you get? structured lessons with practical exercises; Web analytics checklist; presentation materials for the entire course; What you don't need to worry about? Every minute of thought - ""to learn or not to learn"", costs you under-received leads and applications from the Internet! Who this course is for: Those wanting an online career - this Google Analytics course will give you the skills you need for a career in digital marketing. Marketers - this course will allow you to expand your skills and teach you how to work with different web analytics tools and interpret data correctly. Entrepreneurs - Entrepreneurs will be able to use the skills they learn to run their own internet marketing business. Learn how to quickly analyze data, find growth points, monitor your team or contractors. You'll be able to correctly interpret the resulting metrics, adjust and optimize advertising campaigns, which will help increase conversions and save your budget. Internet marketers - this course will help you master the knowledge of web analytics, you will learn how to systematically analyze traffic and advertising campaigns. After taking the course you will be able to bring more value to your company, and this in turn will have a positive impact on increasing your salary. What you will learn A complete course on Google Analytics Make data-driven decisions Work with Google Analytics Link your Google Analytics and Google Ads accounts Set up goals and events Understand reach, conversion and end-to-end analytics metrics Work with the e-commerce module Customize ad spend data feeds Create and understand automated custom reports Customize custom alerts Customize custom segments Customize filters Customize calculated metrics Course content 7 sections - 34 lectures - Total duration 2 hrs 48 mins
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