The
skill of creative thinking is not only for a select few, the so-called
"creatives" - it is necessary for everyone who wants to work
efficiently, come up with inspiring projects, live consciously, cheerfully
and with benefit for others. Despite popular belief, everyone has creativity, you just need to find the key to it. There is a sequence of actions that can help awaken your inner innovator, even if you thought you had the most uncreative profession in the world. This sequence of actions is what makes up the design thinking method. We will introduce you to a set of tools that can be used for any task, from routine to strategic. And so that you can create a compelling story around your project, convincingly talk about your ideas, results, or the path you've traveled, we'll introduce you to the chapter on storytelling. It's time to come up with ideas, realize ideas, and don't be silent about it! Who this course is for: The method will come in handy not only for "creatives", but also for people in other professions who want to come up with useful and cool things. Design thinking is indispensable for companies that want to use the same approaches as Google, Airbnb, Pepsi, Procter and Gamble and understand the importance of innovation and human-centeredness for modern business. This course will be useful for anyone who wants to make their life conscious and interesting, to solve personal problems creatively and to be able to "hear" other people. For those who want to create content. For those who would like to monetize a hobby or start their own business. For those who need to create compelling presentations and talk about their product or service. For those who want a job for the soul. What you will learn the method of design thinking based on local and foreign cases understand the "pains" and needs of other people conduct qualitative research Identify free niches on the market map empathy turn problems into opportunities Generate ideas and conduct brainstorming sessions come up with ideas for a startup or expansion of an existing business test ideas for success with minimal losses storytelling basics telling stories - personal or about a business/project Course content 6 sections - 50 lectures - Total duration 1 hour 32 minutes
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