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is a course on the most effective advertising - Google search advertising,
also known as contextual advertising. The course is perfect for small and
medium sized businesses as well as beginner marketers. During the course we
will walk through all the stages of launching a search campaign. At the end
of the course you will have a full understanding of how to launch your first
advertising campaign and how to optimize it in the future. After the course
you will be able to launch a quality search engine marketing campaign on your
own. At the end of this course you will: Learn what contextual advertising is, what goals and objectives it fulfills. Learn about the advantages and disadvantages of contextual advertising. Learn what Google Ads auction is and how it works. Familiarize yourself with the structure of your Google Ads account. Register and set up payment methods. Familiarize yourself with the interface. Understand what a semantic core is. Learn to analyze key queries and select semantics. Learn how to create an advertising budget. Learn how to create basic types of ads with and without extensions. Learn how to create effective ads and choose a strategy for assigning bids. Work with audiences in search advertising. What can you expect on the course? Theory: video lectures with lots of practical examples. Lessons last from 3 to 15 minutes - this format of lectures is considered the most convenient for digesting the material. Practical materials: checklists, templates, tests - we tried to make the course more interactive and valuable. Who this course is for: Anyone who wants to master the knowledge of contextual advertising - this course on Google Ads will give you the skills to promote online. Marketers - this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will gain the knowledge you need to develop your career. Entrepreneurs - you will be able to use the skills you have learned to promote your own project online. Learn to create, optimize and analyze advertising campaigns, increase sales by increasing targeted traffic. PPC marketers - this course will help you systematize your knowledge about contextual advertising. You will improve your skills in creating, optimizing and analyzing search advertising campaigns, learn how to optimize cost per click, conversion rate, customer. What you will learn Create, set up and optimize effective search campaigns with Google Ads Increase targeted traffic to your website, landing page Increase sales by increasing quality traffic Determine the necessary budget for launching search campaigns Effectively advertise your product, service, project online Optimize costs per click, conversion, client Course content 8 sections - 32 lectures - Total duration 5 h 25 min.
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