Breaking Into Music: A Beginner’s Guide to the Industry

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Breaking Into Music: A Beginner’s Guide to the Industry

About Course

Who is a producer? What is the role of a music project manager? How are the relationships between team members organized? What are the rights of session musicians, arrangers, and recording directors? Label, publisher, distributor, booking agency, marketing agency – who are all these people and why does a musician need them? Why is it important to know about copyrights and how to get maximum profit from selling your music? We talk in simple words about how the music business works from the inside, how the management of a music project is structured.

What Will You Learn?

  • You will learn about how the music industry works
  • You will learn about the role of a record label, music publisher, booking agency, marketing agency
  • You will learn how to protect and enforce copyright and related rights
  • You will learn how to build a market entry strategy and make money from your music

Course Content

General

  • Music project management structure
  • What does the music project produce
  • Song as a product
  • Copyright and co-authorship agreement
  • Related rights
  • Property and non-property rights
  • Licensing and alienation of rights
  • Exclusivity of license
  • Dates and territories
  • Arrangement
  • Cover version
  • Remix
  • The Producer’s Role
  • Types of uses of music
  • Distribution of music in the digital environment
  • Publishing physical products
  • Distributor
  • Song packaging
  • Types of distributors
  • Publisher
  • Mobile Content Distribution
  • Complex work
  • Synchronization
  • YouTube
  • Public performance
  • OKUP – RAO, VOIS, RSP
  • Record Label
  • Interaction with the record label
  • The role of the publisher
  • Interaction with the publisher
  • The role of a marketing agency
  • Show
  • Concerts
  • Booking agency
  • Agreement between artist and organizer
  • Interaction with brands
  • Music product marketing
  • Final lecture

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