Launching a Facebook and Instagram Marketing Campaign from Scratch

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Launching a Facebook and Instagram Marketing Campaign from Scratch

About Course

As a result of completing the course, you will be able to launch ads on Facebook and Instagram yourself in 15 minutes! A step-by-step guide to running ads on Facebook and Instagram using Facebook Ads Manager. Practical video lessons for those who want to understand how to set up advertising on social networks and set up and launch advertising themselves in 15 minutes.

What Will You Learn?

  • Run ads on Facebook and Instagram
  • create an advertising account
  • understand the structure of the advertising account
  • determine types of advertising campaigns
  • set up advertising targeting
  • create advertising creatives
  • understand online advertising performance indicators

Course Content

Introduction

  • Introduction
  • Creating an advertising account
  • Advertising account structure
  • Types of advertising campaigns
  • Ad groups: name, budget and launch time
  • Ad group: targeting (geolocation, demographics, interests)
  • Ad group: placements
  • Creating an advertisement
  • Advertising effectiveness indicators
  • Testing

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