Mastering Social Media Page Moderation: Engaging with Your Audience Effectively

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Mastering Social Media Page Moderation: Engaging with Your Audience Effectively

About Course

Communication with the audience is the key to successful promotion on social networks. If you don’t know how to communicate with your audience, then all the work you put into creating content and launching advertising may be in vain. Page moderation is one of the most important components of SMM promotion. This course will help you learn how to properly communicate with your audience on social networks: increase sales, work with negative comments, turn negative users into positive and make your customers fall in love with you. The course contains basic knowledge of communicating with audiences on social networks, as well as an analysis of practical tools for moderating Facebook and Instagram pages.

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What Will You Learn?

  • Selling on social networks
  • Dealing with negative comments on Facebook and Instagram pages
  • Moderation automation tools for Facebook and Instagram
  • How to build a loyal audience through on-page communication
  • Working with crisis communication on social networks

Course Content

Principles of targeted advertising

  • Principles of targeted advertising. Betting strategies.

Creating Facebook Business Manager and Facebook Ads Manager

Launch of advertising

Advertising Analytics

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